What is it?

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This is a skill that every freelance professional needs to develop.  While not truly a sales-specific role-play, the pitch section is a 90 second interview in which creatives position themselves as being “right for the job.”  Like an elevator pitch competition, your goal is to provide 2 – 3 key selling points why you are an ideal candidate, and then supporting these qualifications with examples. And of course, the end goal is to get hired via the creatives4africa micro-jobs portal.

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The first round will take place soon after the first training, before the first “The Future of Marketing is Art” exhibition.  Creatives can create a pitch by posting their video to a whatsapp number and/or a Facebook page that will be communicated in the near future.  All creatives are welcome to participate. The pitch should be 90 seconds in length. Students can record the pitch on their smart- phone or other recording device. 

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These pitches will be adjudicated by a team to be set up by Pamberi Trust with twenty creative pitches being selected to present at the second “The Future of Marketing is Art” exhibition and symposium. Finalists will receive a plaque, sponsored listings on www.creatives4africa.com and a cheque award.

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Pitch Competition Format

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This 90 second (no more, but can be less) presentation on why you would be good for any prospective client will judged on the following criteria:

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1. 90 Second time limit

2. Dress creatively or professionally

3. Use your creativity – You don’t have to do a straight pitch.  Tell your story, give examples, and relate to Creatives 4 Africa and their mission.

4. Catch the viewer’s attention.

5. Three to four things that make you unique.

6. Make the pitch interesting to your target audience.

7. Provide evidence of any statements made during the pitch.

8. Include a call-to-action to move the hiring process forward.

9. Show innovation and creative potential, originality & uniqueness, product market fit and potential market size.